Approach

edition+partners specialises in research, strategy, partnerships and innovation for fashion, sports, and entertainment brands.

At launch, we spoke to 52 brand founders and executives from ON Running, Uniqlo, Satisfy, Palm Angels, Our Legacy and more. We discovered that every brand was struggling with growth and expressed a desire to find ways to grow creatively, rather than relying on economies of scale or external investment. 'Creative Growth' is therefore our unique position to the market and our company mission.

We take a cross-industry approach, drawing insights from music, art, fashion, sport, and literature, particularly those pioneered by emerging brands and artists.

No two projects are ever the same, just as every challenge is uniquely different.

Our work is built on discovery: sourcing untapped information and using it to craft strategies to help both young and established brands reach and engage their audiences.

Longer term

Our model is inspired by the great minds at A24 and XL Recordings who have shown how businesses can be built in service of great art and great artists.

Both have looked at the gatekeepers and conglomerates that came before them and defied any predetermined path, building cult-like followings in the process.

They share an unwavering commitment to bold storytelling, remaining genre-less, are curation obsessed, and will always prioritise distinctive originality over an Oscar or a Grammy award.

But most of all, their work is important and it is lasting.

Our Work

We collaborate with artists, brands, and visionaries who are willing to take risks to make incredible things. Our role is to provide an environment, infrastructure or platform for great creativity to happen.

Our approach is intentionally thorough and involves spending time with our clients to truly understand their worlds and ambitions. From there, we build blueprints to help grow audiences, create content, and distribute product.

Our current partners are the embodiment of this ethos.

Whether that's designing a i) brand platform for Marni, ii) content strategy for Nike, iii) talent strategy for Burberry, iv) key message for HOMECOMING, v) go-to-market plan for Saman Amel, vi) new retail vision for H&M, vii) global ambassadors for an iconic denim brand, viii) new customer segmentation for Lacoste, ix) category strategy for VERSACE.